Branded Is Hiring!

Brand Director

About

At BRANDED, we're building a next-generation consumer products company that transforms online businesses into massive global brands. Since our founding in late 2020, we've built a portfolio of over 30 amazing brands and have quickly become a Top 20 Seller on Amazon. Fueled by proprietary tech and the international operational expertise of leaders from Lazada, Amazon, Alibaba, P&G, Mars, L'Oréal, SoftBank, and Goldman Sachs - BRANDED is the ideal partner to accelerate a marketplace brand's global growth.

Join us at the forefront of the eCommerce revolution and take your career to the next level! We hire talented individuals who raise the bar.

Job Description

About the role:

At BRANDED, we are focused on several key product categories for which brands really matter and consumers have a passion for the products they use. Health & Wellness is one of these core categories, and we are very focused on acquiring and building strong nutritional supplement brands within that market segment.
As a Brand Director for the Health & Wellness category, you will own a portfolio of nutritional supplement brands and be in charge of growing and bringing them to the next level.
In this role, you will be at the center of our organization and in a key position to build the success of our activity.
It’s a great opportunity for self-starters to have a 360° action field to grow and optimize all aspects of the business on their portfolio.
This includes: managing the e-commerce activity for your Brands, defining their brand positioning and identity, improving the products, implementing product portfolio extension and new product launches, optimizing content & design.
To action these levers, you will be supported by our operations, performance marketing, content & creative, as well as our Supply chain and sourcing teams.
Your success will be based on your intimate knowledge of the brands and products you manage, your ability to identify opportunities and build products that customers love, and your capacity to implement actions and deliver concrete results.

What you will do:

  • Manage the e-commerce activity for your brands
  • Identify key levers for growth and build the optimization plans for your brands
  • Define product content and branding optimization priorities and implement changes with our creative & design teams
  • Analyze market trends and customer needs, and define product evolution and range extension priorities
  • Analyze nutritional supplement ingredient labels and marketing claims to assess potential regulatory risk areas and liaise with external counsel to develop appropriate mitigation strategies
  • Analyze key performance indicators on your portfolio and propose strategies to troubleshoot problems
  • Develop data-driven methodologies to identify opportunities and optimize activities across our brand management levers
  • Work with our Technology teams to define our IT systems roadmap and identify brand management tools to scale internally
  • You will be focused on the international expansion of the products launching them in Europe and other marketplaces
  • You will join a team in construction, with opportunities that are associated with important growth targets

Preferred Experience

Who you are:

  • 7+ years of experience in e-commerce brand management or e-commerce marketing
  • Experience in the health & wellness industry, including a deep working knowledge of sector trends, consumer preferences and regulatory matters concerning the nutritional supplement category specifically
  • Experience with Amazon a plus
  • Experience with PPC (Amazon DSP), DTC
  • Ability to analyze data, draw conclusions and make recommendations
  • Ability to prioritize work in a fast-paced environment / high ambition environment
  • High level of organization, impeccable attention to detail, capacity to proactively solve complex problems
  • Demonstrated ability to create engaging content, come up with creative ideas, and think outside the box
  • Positive attitude, reliable, transparent and enjoy working in an international environment
  • Bachelor’s degree in Business, digital Marketing or a related field.

Recruitment Process

Next steps:

If you are ready to join our fast-paced new company, apply below!

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.

Additional Information

  • Contract Type: Full-Time
  • Location: New York, United States (10007)
  • Education Level: Bachelor's Degree
  • Experience: > 7 years
  • Possible partial remote

Sounds like something made for you?