Branded Is Hiring!

General Manager, (Beauty & Personal Care)


At BRANDED, we are building a global digital consumer product platform that transforms marketplace sellers into international brands loved by millions. We hire talented individuals who are enthusiastic in partnering with the most successful founders of third-party brands on Amazon and other marketplaces to help them unlock growth and achieve global scale.

Since inception in late 2020, we have quickly scaled our platform to a growing portfolio of best-selling brands with more than 700,000 reviews on Amazon's marketplace, collectively generating $150m in gross revenue. Through our global presence in New York, Paris, Miami, London, Berlin and Asia, we have the ability to create a preeminent global multi-brand e-commerce platform in a growing e-commerce marketplace.

BRANDED's leadership team is composed of e-commerce pioneers and senior executives from Goldman Sachs, SoftBank, Lazada, Alibaba and Amazon, and combines decades of investment, technology, operation and supply chain experience. Leading investors have joined our journey including Target Global, Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Regah Ventures, Kima Ventures and Vine Ventures.

We are looking for top talent to join us!

Job Description

As a Brand General Manager, you will be responsible for end to end P&L ownership, developing a comprehensive strategy to build a leading $100M+ e-commerce brand. Your performance-oriented leadership style will empower the growth of our beauty and personal care brands.

  • Driven by the need to be the best in your market and knowing that your success is dependent on your team’s achievements, you’ll select, develop and engage a world class team.
  • Deliver meaningful roadmap progress through launches, acquisitions and other forms of growth, leveraging Branded’s platform
  • Analyze market trends and customer needs to define the product development and range extension priorities for your category
  • Define the identity of your brands (positioning, brand territory, tone of voice, USP)
  • Develop a go-to-market strategy that enables successful product launches and space expansion
  • Define the key marketing & traffic priorities (Social, Paid Ads, DtoC website)
  • Analyze key performance indicators on your portfolio and propose strategies to troubleshoot problems
  • Develop data-driven methodologies to identify opportunities and optimize activities across our brand management levers
  • Work with our Technology teams to define our IT systems roadmap and identify brand management tools to scale internally

Preferred Experience

  • 15-20 years experience - demonstrated GM/P&L leadership in an e-commerce environment.
  • Experience in the beauty and personal care space
  • Proven ability to leverage social media to drive growth is a plus.
  • Strong leadership and ability to engage the different functions (Marketing, Content, Product, Supply chain) towards your vision and your goals
  • Ability to prioritize work in a fast-paced environment / high ambition environment
  • High level of organization, impeccable attention to detail, capacity to proactively solve complex problems
  • Demonstrated ability to structure a strategy, come up with creative ideas, and think outside the box
  • Bachelor’s degree in Marketing, Business or a related field.

Additional Information

  • Contract Type: Full-Time
  • Start Date: 03 May 2021
  • Location: New York, United States (10007)
  • Education Level: Bachelor's Degree
  • Experience: > 15 years
  • Possible partial remote

Sounds like something made for you?