Branded Is Hiring!

Product Development Manager (Homeware, Lifestyle, Kitchen)


The traditional way of building and distributing retail brands is being disrupted with the digital revolution and the rise of digital native brands catering to the lifestyle and aspirations of the digital native consumers.
At Branded, we want to shape this transformation and become a global operator of leading brands.
Branded is a technology-driven e-commerce company that acquires, operates, and scales brands with category-winning products on global marketplaces.
Built by a team with a proven track record in e-commerce (Lazada, Amazon, Walmart, Goldman Sachs, SoftBank...), we have the right experience to build and grow outstanding brands on Amazon and beyond.
Branded has raised 150M€ from global investors Target Global, Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Regah Ventures, Kima Ventures and Vine Ventures. Our team includes e-commerce pioneers and senior executives from Lazada,Amazon, Alibaba, SoftBank, and Goldman Sachs.
Since inception in the second half of 2020, Branded has amassed a portfolio of 20 best-selling and profitable brands with over 700,000 reviews on Amazon’s marketplace collectively generating $150 million in gross revenue.

We’re growing and expanding rapidly. This is a fantastic opportunity to join a global high-growth start-up within his biggest seller’s team!

Job Description

About the role
As a Product Development Manager you will be responsible for analysing the market and developing briefs which cater to gaps, opportunities and niches which you identify.

Your focus will be on driving high revenue growth monthly, and gaining space within new categories from which the company can grow its presence. You will be working closely with our sourcing, quality and operations teams to ensure that products are developed to high standards at pace, and will pride yourself on ensuring that all stakeholders are engaged and motivated by the final results.

Your brilliant communication paired with awesome negotiation have established new best in class suppliers which result in great quality products for consumers.

You can see the product ‘vision’ through to its physical form and feel great about bringing new products to consumers that are thoughtful and engaging -- then, this is the position for you!

What you will do
Market Analytics

  • With the support of a team, analyse the market and recommend products which provide biggest revenue opportunities, and future growth opportunities.
  • Spot emerging trends and optimise for Amazon marketplace selling.
  • Identify missed potential in the competition and areas where we can provide additional value for our customers.

Creative brief

  • Instruct sourcing team with clear and creative product briefs which problem solve.

Price Negotiation

  • Set target pricing and project sales for negotiation. Build mid-long term strategies with factories in order to gain best results in terms and costs. Forecast sales and assess market for seasonality to optimise initial buys and shipment plans.


  • Review samples and develop products in collaboration with factory, QC, ops and sourcing, keeping commerciality and launch timing front of mind in all decisions.
  • Testing and quality due diligence for each product development to be managed in collaboration with the relevant QM.

Brand & Marketing

  • Source consumer segmentation data in order to build creative briefs for each new launch.
  • In collaboration with the creative teams develop suitable branding strategies and packaging for each product.

Range Management

  • Successfully launch products and review sales, instructing range extensions, 2.0 iterations and category opportunities for future development.

Preferred Experience

Who you are

  • 5+ years of experience in Product Developer/Buyer role in relevant categories
  • Multi- Category experience essential
  • Developing products for eCommerce (Amazon, eBay) retail is desirable.
  • Ability to clearly communicate and present vision and ideas.
  • Technical knowledge of manufacturing product construction.
  • Creates an environment that encourages creative thinking.
  • Fluent working knowledge of illustrator, photoshop and creative suite packages.
  • You have a high level of accuracy within a fast-paced and pressurised environment with a positive can-do attitude.
  • You are results driven, highly organised and able to prioritise workloads with competing priorities and deadlines.
  • Contributes to continuous improvement and process efficiency and will share ideas.

Recruitment Process

If you are ready to join our fast-paced new company, apply below! I will personally review your application within the following week. If your profile and experience fit our requirements, I will invite you for a first phone call.

*We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status. *

Additional Information

  • Contract Type: Full-Time
  • Location: Shanghai, China ()
  • Possible full remote

Sounds like something made for you?